Guide
What Google Analytics does not tell a store owner
Why the revenue figure in Analytics is not the money you keep, and the four deductions no analytics tool can see.
5 min read
Guides
Written for people running a website in Pakistan, and written to be useful whether or not you ever buy anything. No statistics we cannot stand behind, and no advice that only works if you use our product.
14 of 14 guides shown
Guide
How to see traffic from ChatGPT and other AI assistants
Why AI traffic hides inside 'direct', how to pull it back out, and the difference between being read and being recommended.
4 min readGuide
What a cash-on-delivery order actually costs you
The deductions between an order being placed and the money reaching your account, and how to catch a short remittance.
5 min readComparison
Google Analytics alternatives for a store that sells cash on delivery
Ten tools compared for a cash-on-delivery store — including what each one cannot see.
7 min readChecked September 2026Comparison
Profit tracking when your store is not on Shopify
The profit tools worth knowing about if your store is not a Shopify store, and what each assumes.
5 min readChecked September 2026Guide
What tracking COD profit in a spreadsheet actually costs you
The four places a profit spreadsheet goes wrong, and why every one of them errs in your favour.
5 min readGuide
Free analytics is not free when every order is cash
What a free analytics tool costs a COD business, measured in decisions rather than rupees.
5 min readComparison
Courier aggregator, ERP or dashboard: which do you actually need?
The three categories of COD software, what each is genuinely for, and how to tell them apart.
5 min readChecked September 2026Comparison
COD software in Pakistan: the tools, and what each one is for
A plain list of the software sold to Pakistani COD sellers, grouped by the job it does.
5 min readChecked September 2026Guide
How to work out your real profit on a single order, in rupees
One order, every deduction, in the order it happens — the arithmetic done once by hand.
5 min readGuide
Tracking RTO and courier withholding tax without a spreadsheet
The two deductions no analytics tool can see, and what happens to your numbers when they are missed.
5 min readGuide
Why the revenue in your analytics never matches your bank
Six reasons the two numbers disagree, and which of them is telling you the truth.
5 min readComparison
Shopify charges in Pakistan: the real monthly fee
The monthly fee in dollars and rupees, why Shopify Payments is not an option here, and the one thing the subscription cannot tell you.
9 min readChecked September 2026Comparison
Google Analytics vs a profit dashboard: what each one can see
What each tool can and cannot see, and why most stores end up running both.
5 min readChecked September 2026